4.2 Marketing and commercialisation of products and services from the Dehesa

This work package proposes a set of actions that will help in an integrated way to revitalise and improve and commercialise products and services from the Dehesa. These actions are:

Organisation and development of the Virtual Fair on the Dehesa.
Development of inverse missions of potential distributors, investors, buyers, etc. of the services and products of the dehesa, to be able to demonstrate in situ the different trades, products, services, etc. the dehesa includes.
Promotion of points of sale of products of the dehesa in Belgium, Germany and the United Kingdom.
- Gastronomic event in Brussels - Dec 2018
- Gastronomic event in London - Apr 2019
- Gastronomic event in Berlin - Nov 2019
Organisation of B2b and events that promote alliances between companies and companies with technological centres vis-à-vis export and innovation.
High quality documentary on aspects and products of the dehesa.
Specific marketing campaigns.
Training on commercialisation aspects and marketing strategies for companies.
Presence in agri-food trade fairs with a “dehesa product” stand.
Campaign to raise awareness on the dehesa of different audiences.

	1. Regulatory framework of the dehesa/montado
	1.1 Creation of a competent Committee to work on the regulatory framework adapted to current needs and characteristics of dehesas and montados.
	1.2 Analysis of the regulatory framework that affects both dehesas and montados
	1.3 Tools for the effective implementation of a participatory process throughout the Project
	2. Environmental valorisation of the dehesa/montado
	2.1. Assessment of environmental impacts, including quantification of carbon footprint, associated with commercial products of the dehesa/montado
	2.2 Valorisation of the dehesa/montado habitat through natural heritage (RED Natura 2000) and cultural heritage (formulating an UNESCO candidacy)
	2.3 Ecosystem services of the Dehesa (economic and social valorisation...)
	3. Identification and transfer of innovation for production and product management
	3.1 Modernisation/Adaptation of productive processes (identification of good practices, knowledge transfer and innovation)
	3.2 Production and promotion of products and services emerging from the dehesa
	3.3 Cooperation and Professionalisation in the dehesa/montado
	4. Valorisation and marketing
	4.1 Quantification of added value of products and services of the dehesa
	4.2 Marketing and commercialisation of products and services from the Dehesa
	4.3 Training for consumers and producers

Activities

4.2 Marketing and commercialisation of products and services from the Dehesa